So here’s the situation…
I’m partway through Eric Brown’s crime novel Murder by the Book, and loving it. I’ve been encouraging Eric to write crime for years and now he has and it’s a great read, full of fantastic characters and lovely 1950s London period detail.
And then, yesterday, when I was about to return to it… where in hell was that book? We turned the house upside down, but couldn’t find it. It literally is a mystery. I have every confidence that it will turn up again at some point: accidentally picked up with someone else’s books, knocked under the sofa, whatever.
But I want to know what happens next!
Simple, I thought: I popped over to Amazon to get a copy for my Kindle, happy to spend a few quid just so I could keep reading without break.
Two problems with that, though:
- Although the hardback came out in March, the ebook won’t be out until July. What reason is there for this? There can’t be a logistical explanation: the ebook hardly needs physically shipping to distributors, and it’s not exactly labour-intensive to produce; I’m sure the file is just sitting there, gathering virtual dust while it awaits publication. I can’t see any way they would gain sales by the delay; if anything they’d lose them, as people like me go looking for the book, find it’s unavailable, and then move on to other things.
- It’s priced at £14.90. Come again? Fifteen quid for an ebook? This is where I’m completely baffled by the publishers’ policy. Who do they think is going to buy an ebook at that price? Is there some kind of logic that says “While it looks good to have an ebook version available, we don’t want people to actually buy this format”…?
I get the reasoning for pricing the hardback at £19.99. Presumably the vast majority of sales at this price are to the library market, and the higher price makes sense given that each copy of the book will get multiple readers. But £15 for an ebook at Amazon? I’d love to know which part of the market publishers Severn House are targeting with this strategy.
The only possible explanation I can think of is that they think potential buyers will be horrified at the price and opt to buy the slightly more expensive hardback instead. But that makes no sense: the profit margin on the hardback is so much lower, because of production and distribution costs. They could price the ebook for a fiver and make just about as much as they make from the hardback, and they’d actually, erm, sell copies.
An Eric Brown crime ebook at £5 would sell. If anyone could explain to me how even a novel as good as this is will sell ebooks at £15 I’d love to be enlightened.