Simultaneous release, or not?

It’s a simple question: as infinity plus starts to release both print and ebook editions of some* of our books, should the two versions be launched simultaneously or not?

The ebook edition is so much speedier to produce: we could release ebooks of our next books from Iain Rowan and Eric Brown within a few days if we chose to. The print editions take much longer: right now we’re waiting for physical proofs of these two to be delivered; when we finally give the go-ahead for distribution, it’s likely to take a few weeks more until they’re widely available.

So: should we delay the ebooks so that both editions can come out together, or should we just plunge in as and when the different editions are ready?


* Why will only some of our books have print editions? We decide on a case by case basis. In many cases, we have electronic rights but another publisher still has print rights, so we can only do the ebook edition. In other cases, while the print rights may be available, if a print edition has already been produced that format might be less viable for us to re-release. Our first three print books have never had a print edition before, and only one of them has been out as an ebook: Ghostwriting, a new collection of psychological horror from Eric Brown will be published for the first time in ebook and print editions, as will Iain Rowan’s Crime Writers’ Association Debut Dagger-shortlisted novel One of Us; Kaitlin Queen’s adult crime debut, One More Unfortunate, appeared in an ebook edition just over a year ago, but has not previously had a print edition.

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About Keith Brooke and infinity plus

Keith Brooke is a writer of science fiction, fantasy and other strange stuff, and editor and reviewer of same. He is also the publisher at infinity plus, an independent imprint publishing books by leading genre fiction authors. View all posts by Keith Brooke and infinity plus

One response to “Simultaneous release, or not?

  • James Everington

    I’d say simultaneously – no point in having reviews etc appearing before a good portion of your ‘target market’ (horrible phrase, sorry) can buy it…

    And I speak as someone who may well buy at least two if these!

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