It’s taken a while, but now Amazon UK has caught up with the US and dropped the price of our infinities anthology to zero.This is yet more good news for us, as the purpose of the book is to draw new readers in to explore the work of our authors and friends.
When the price dropped in the US this book raced up the freebie charts and has lodged itself firmly in the top ten anthologies; within an hour infinities hit the number two spot in Amazon’s UK anthology chart. We’ve had a similar experience with Iain Rowan’s Derringer-winning short story One Step Closer, which has been the UK’s top free short story for more than a week now.
So our experience so far is that freebies shift copies. Not so much of a surprise, but nice to see that the ones we’ve released have competed extremely well with all the other free stuff that’s knocking around.
What will be really interesting is seeing whether these freebies are just hoarded – downloaded because they’re free, but not necessarily read. Or if they’re read, but the kind of people who download freebies aren’t inclined to actually buy the other books we have to offer.
Or, as we hope, the freebies will introduce our authors to new readers who will then go on and buy more from that author.
It’s hard to prove cause and effect, of course, but we’ll be doing what we can over coming weeks to see if there’s a freebie effect or not!